Promotions and sales are fantastic ways to drive traffic to your business and help your company the next big step forward. Now that the holidays are approaching, many businesses are looking for the best promotions to enhance their sales funnel and boost engagement. If you’re not yet doing this, you risk missing out and seeing your competitors fly by, so here are five tips to create the strongest promotion strategy possible.
This is a contributed post. Please refer to my disclosure for more information.
Keep Things Simple
Often, the simplest way to attract interest during your promotions is to keep things easy. Your customers won’t want to deal with complicated deals where they need to work out the discounts for different products. Instead, you can focus on making things clear. Consider what you want to promote. Decide how much it will cost. This saves your customers from asking questions, allowing them to purchase without hassle.
Bundle Complementary Products
You can also take advantage of the promotional aspect by knowing how to bundle products that complement each other. This can help you regain some of the money you’d otherwise lose from discounts and encourages customers to purchase more. The bundles represent the full package, meaning they can get an entire set of items for their hobby or home from one convenient source rather than feeling like they need to look elsewhere. Of course, they are not required to buy extras if they don’t want to but remind them how much excellent value the bundle represents.
Make People Take Notice
You need to make sure that your customers will take notice of any offers. You can achieve this by updating your website and graphics. Make it clear that you’re promoting products by making them stand out. You can also use corporate video production to announce new promotions or similar product launches if you want to grab attention. If you have a mailing list, don’t ignore this, either, while your app can send out push notifications to make sure you cover all bases.
Offer Reward Options
You may have a large number of customers who have been with you since the beginning. This promotion is your chance to reward them, so offering extras for loyal customers, such as early access or additional discounts can boost your promotion strategy and make these customers feel satisfied. People love to feel like a VIP, and this strategy is one of the best ways to make that happen.
Highlight Top Product Reviews
If you want to appeal to new customers but are having a difficult time drawing them in, you can take to social media to highlight the top product reviews. These should be authentic reviews from real customers, and they should show how happy they were with your product or service. Combine these reviews with information about the promotion and you should see a considerable increase in sales.
Bonanza
Sales are always a fun time for customers, and while they can be stressful for employees, these strategies will help you manage many of the common issues to ensure you can promote your product or service and garner plenty of interest from new and existing customers.
