Creating a website can be easy, after all, there are so many tools and platforms out there for you to choose from and most of them use a very easy drag n’ drop system. Marketing your site and getting traffic on the other hand is a whole new story, and if you are not careful then you will surely end up with a great site but no traffic at all.
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Advertise
Paid search, display advertising and even social media advertising are all brilliant ways for you to attract new visitors. On top of this, you can also get your brand in front of people as well. Each paid channel comes with its own set of pros and cons, so it is very important that you are able to choose one that aligns with your goals. For example, do you want more traffic or are you looking to increase your conversions? If you want more sales then you need to try and target keywords that are commercial as a part of your strategy. The competition will be high, but the effort you put in will be worth it in the end.
Be Social
You can’t create great content and hope that people find it. You really do have to be proactive in your approach. One of the best ways for you to do this would be for you to use social media. Twitter is ideal if you want to create posts that are short and snappy, but Google + is much better if you want your site to show up for more personalised searches. If you are a B2C company then you may find that Instagram and even Pinterest work for you. Google shopping experts are also great if you want to try and rocket your eCommerce interest.
Mix Things Up
There is no magic formula when it comes to your content marketing success. It’s so important that you vary the length, format and tone of your articles as much as possible. When you do this, you can then start to attract new types of readers, and you can also look up infographics, data-driven pieces and video content. This will help you to get the maximum impact out of your site and it will also help you to stay current.
On-Page SEO
On-page SEO is so important. You need to make sure that you are optimising your content for every search engine if possible. This will give your site a much-needed boost and it will also help you to rank for new keywords as well. Think about it, are you making the most out of your alt text? Are you creating enough internal links? Are you using good product descriptions? If you are not doing any of this then your site will never be getting as much traffic as you could be, and you may even find that your customers don’t come back to your store as often as well.
So there are many things that you can do to rocket your site traffic, and when you are able to take the above into account, you can easily take things to that next level.
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