If you are wondering if your website is in need of an update, or if you just aren’t sure if you need some constructive feedback, then this is the guide for you. Here you’ll find out why your online presence isn’t as good as it could be, and what you can do about it.
This is a contributed post. Please refer to my disclosure for more information.
You Haven’t Updated your Site
If you haven’t updated your site in two years or more, then there is a high chance that your site sucks. In the digital world, things change so quickly, and they also change often too. If you haven’t touched your site in quite some time, then there’s a high chance that you are losing out on business as a result. Updating your site does take time but it is an investment that is well worth making.
Your Text is too Small
Small text is frustrating, and if your site is full of it, then your website viewers won’t stick around for very long. This can have a huge impact on your presence in general, so it is vital that you do something about this as soon as possible. Your site text should be readable on any device.
People are Posting Negative Reviews
If people are posting negative reviews about your company, then this is a good sign that you aren’t active enough in monitoring your presence. You have to make sure that you do something about this because if you don’t, then you may find that you end up losing out on a lot of business and this can work against you. If you want to do something about this, then Removify is a great option.
Your SEO is Poor
If you Google your own business name, and if you see that someone else’s name shows up ahead of your own, then this is really bad for business. You may also find that you are having to deal with negative press on top of this if you do not actively monitor your rating and SEO rankings. One way for you to do something about this would be for you to try and clean things up and start working on your ranking. When people search for you directly, you have to make sure that you show up because if you don’t, then this will really be a detriment to your business.
Your Home Page is Confusing
If your homepage does not make it clear what you do, then this will confuse people more than you realise. You have to make sure that you do what you can to state your unique value proposition. You also need to ensure your offerings are clear from the get-go because if they aren’t, then this will really frustrate your users and this is the last thing that you need.
So, there are many reasons why your online presence might suck, but if you follow this guide, you should be able to get to the root of the issue in no time at all, while also knowing what changes you have to make.
