Imagine how much of a difference it would make if you could double your business’s online and offline buzz in just 30 days. It would transform your life, and bring you closer to the lifestyle you want.
This is a contributed post. Please refer to my disclosure for more information.
But increasing the buzzworthiness of your business isn’t as simple as it might sound. It takes careful planning and organization, especially if you want to do it in thirty days or less.
Fortunately, that’s where this blog can help. We run through some of the strategies and tactics you can use to get everyone talking about your brand. Here’s what to do:
Share Your Content More
Many businesses only write for their blog and trust SEO to do the rest of the work for them. And while this is a viable strategy, there is so much more you can do to leverage the content you create.
For instance, instead of just writing for your website, create new pieces of content you can share across Twitter and all social media platforms. Start writing email newsletters for your subscribers to help you collect leads. And promote your website through press release distribution networks. Keep the information about your company and what you do flowing, and the algorithms will reward you!
Run Google Ads
While it might sound expensive, running Google ads is an excellent way to dramatically increase your online visibility in a short space of time. Even companies with poor SEO can see a tremendous increase in sales in a short space of time using this strategy. And while it’s not something you want to do long-term (unless you are selling high-margin products), it can help you in the short run, especially if you’re struggling right now.
Improve Your Signage
Another way to double your business buzz is to improve your signage. Making yourself more visible in the physical world can yield several benefits, including higher brand awareness and more sales.
Nowadays, there are plenty of firms offering bespoke services to help other brands get their signage right. Getting Perspex cut to size is relatively easy these days, thanks to improved cutting techniques and other improvements in manufacturing.
Get Local Press
You can also double your business buzz with a little local press. Having local news sources cover your brand and firm can help tremendously in getting the word out about what you do.
Coverage in the press about your company can help enhance authority. Once people see that newspapers and magazines are willing to cover your story, they are more likely to take you seriously and want to know more about what you do. If you can’t get a feature article, write a contribution or provide expert knowledge to a journalist to get your foot in the door.
Form Partnerships
Lastly, you can try doubling your business’s buzz with partnerships. Building a new relationship with an established brand makes it easy to cross-promote each other’s products and services, creating mutual benefits for everyone. The more you help your partner, the more likely they are to go out of their way to build your brand.
