Keeping ahead of the game when it comes to marketing is a full-time gig. Being able to adapt and evolve as trends change is vital to give your business longevity and a chance for success.
This is a contributed post. Please refer to my disclosure for more information.
Digital marketing especially in a post-pandemic world is the way forward for many businesses regardless of the sector they are in. Competition is fierce as companies strive to avoid going under. Getting your voice heard is essential.
Google Ad words
Getting that sweet spot on the top of the search engine rankings can do your small company wonders. You want to be the company they see and click through to first. Claire Jarrett can help guide you through how good ad words work.
Paid-for ads will put your website in a prime position for searches relating to your business. Know exactly the search terms you want to use to attract your target customer.
SEO
Investing and putting into action the best SEO practices for your website or shop front will pay you back for many years to come in increases traffic. Search engine optimisation is one of the best investment ls you can make when you set up your online presence.
It is more than just keywords that will help you rank. You need to implement some or all of the following depending on the search terms you want to rank for:
- Alt text in images
- Site speed
- Informative content
- Mobile responsiveness
- Easy site navigation
Chatbots
Imagine this: a customer happens upon your website at 9 pm on a Friday night. Your working hours are until 5 pm and you are out of the office until Monday morning. Your potential new client has an urgent query and waiting until Monday isn’t something they want to do.
Aside from being online 24/7, we can’t always be around when clients are. The answer to losing business to competitors is to enable the use of chatbots.
An automated reply service, chatbots are able to respond to specific requests and answer some queries. Anything outside of its capability can then be escalated to the correct person or department to ensure that the information is relayed in a timely manner.
Social media
Social media is changing all of the time and so should the way in which you use it.
Viral content is the name of the fame to get your company in front of users that need to know who you are what you do.
Video creation is the key to engagement with more users more likely to click on and watch video content than an image or text alone.
Know who your target market is and aim your content towards that demographic. More and more younger users are leaving Facebook for Instagram and TikTok whilst Facebook is holding interest for the older generation engagement is harder to come by due to changes in algorithms and Facebook desire to have people paying for ads to reach their audiences.
Don’t forget all platforms are unique in the way they work and blanket ads and media content won’t translate well from one platform to the next. All content needs to be tailored for each market and audiences.
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