Whatever it is that your business manufactures and sells, if it is the kind of product that ends up being sold from shelves in stores, you have a lot to think about. In particular, you will need to make sure that those products are going to be attractive on the shelf, that they will make it there in one piece, and that you have a good chance of selling a lot of them. All in all then, this is something you’ll need to work on. Let’s look at what might be involved in getting your products ready for the shelf.
This is a contributed post. Please refer to my disclosure for more information.
Labeling
One important element here is the labeling, which you are going to need to get right in a few vital ways. For instance, there are all kinds of legal ramifications to not putting the right information on a product’s label, so you have to be aware of what you need to include by law. You’ll also have to think about branding, to help ensure the product actually sells, as well as how the product appears as well. Get all that right, and it’s going to help you out a lot with getting your product to market more effectively and quickly.
Packing
How a product is packed is important for a number of reasons. Firstly, you need to keep the product safe and secure in transit, to help reduce shrinkage and waste and to ensure the customer receives a product, ultimately, that is not damaged. That’s why so many entrepreneurs in your position use contract packing services. However you approach it, just make sure that the packing is done professionally and not merely as a kind of afterthought.
Placement
A lot of thought generally goes into the placement of a product, but if you are fairly new to the game you might be wondering what this is and how it works. Essentially, this is about knowing how and where to place a product on the shelf, so that it is going to be attractive, more likely to be picked up and seen by the right people. This is partly a science and partly an art, and it’s something that will take a lot of consideration to get right, so there is no time like the present to get going.
Pricing
You should definitely make sure that you are getting the pricing right, because otherwise everything else you have put effort into was all for naught. The pricing obviously needs to be attractive to potential customers – which incorporates having a strong understanding of your customer and target market – as well as being profitable enough for your business to continue doing what it does. Strike that balance, and it’s going to be a much more successful endeavor.
If you manage to get those right, you’ll find that your products are more ready for the shelf in no time, and that is going to lead to a much more effective business on the whole. Hopefully that will mean selling more of those products too.
