When you run a business, it is always a good idea to make a lasting impression on everyone you meet, because if they remember you, and more importantly, they remember the details of your business, then they will be far more likely to get in touch with you or buy products and services from your company when they have a need for the thing you do, right?
This is a contributed post. Please refer to my disclosure for more information.
That being the case, let’s take a look at some of the most effective things you can do to ensure that everyone you meet remembers your business.
Be a Conversation Chameleon, Not a Chatty Cathy
People don’t want a monologue about your product’s specs. Be a conversation chameleon! Adapt your approach to each interaction. Ask insightful questions, listen actively, and genuinely connect with their interests. They’ll remember the engaging interaction long after the small talk fades.
Dress for the Attention, Not Just the Impression
First impressions matter, but lasting ones require a little more pizzazz. Ditch the cookie-cutter suit for something that reflects your brand personality. A vibrant scarf, quirky tie, or statement glasses can spark curiosity and become a memorable visual cue.
Become a GIF-tastic Guru
We live in a world obsessed with moving pictures. Ditch the tired PowerPoint slides and whip up some hilarious, product-related GIFs. Share them on social media, use them in presentations, or even send them as follow-up emails. People will be much more likely to remember the “dancing coffee maker” than a bullet point list.
The Power of the Unexpected
Surprise is the spice of networking! Offer a mini stress ball shaped like your logo, hand out fortune cookies with quirky business-themed messages inside, or wear a pair of socks emblazoned with your company slogan. These unexpected touches will leave a lasting impression and spark conversation.
Business Cards? Been There, Done That. Let’s Do Business Buddies!
Business cards are fine, but they often end up buried in a desk drawer abyss. Level up your game with “business buddies” – small, creative cards that showcase your personality alongside your contact info. Think mini fridge magnets shaped like your logo, fortune cookie-sized business cards with witty sayings, or even seed packets branded with your company motto (perfect for eco-conscious businesses!).
The Follow-Up Frenzy
Don’t let your connections gather dust! Within 24 hours of meeting someone, send a personalized follow-up email reminding them of your conversation and offering a valuable resource related to their interests.
The Power of Social Proof
People trust people. Showcase happy customer testimonials on your website and social media. Share photos of yourself networking with industry leaders, or even feature user-generated content that showcases your product in action.
Become a Connector, Not Just a Collector
Networking isn’t just about collecting business cards. Be a connector! If you meet someone who needs a specific service and you know someone who offers it, introduce them! This act of generosity will not only build trust but also solidify your reputation as a valuable resource.
The Art of the Memorable Farewell
Finally, you will want to make darn sure that you always, and I mean always, end your interactions on a high note! Offer a genuine compliment, a witty parting phrase, or even a creative high five (think “handshake rocket” or the classic “double knuckles”). A memorable goodbye can leave a lasting positive impression.
If you want to build a successful business, not only do you need to always be networking, but you need to network effectively and ensure you and your company are not forgotten. These ideas will help you to achieve that!
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