Every single website on this planet needs to have a solid user experience. You have probably entered websites before and been extremely disappointed by what you have seen. Perhaps it takes a long time to load or you simply can’t find the page you’re looking for. Whatever the reason, it puts you off the rest of your experience with this particular site. If you have a small business or you are running a project, you will want to make sure that you avoid all of these mistakes.
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The good thing about creating a solid user experience is that it doesn’t have to be overcomplicated. When you have a blank canvas to play with, it can be very easy to overthink. If you are curious, here are just a few ways you can make it perfect for what you are trying to achieve:
User-Centered Design
If you want to get the absolute best out of your user experience, you’ll have to start with user-centered principles. Working together with ux designers can help this along the way as they will be able to incorporate the target audience’s needs and preferences. Researching and creating user personas can help with designing the right website. When you approach in this manner, you are ensuring that you are tailoring your site properly.
Mobile-Friendly, Responsive, And Pretty Design
We live in a world that is dominated by smartphones and tablets as well as PCs and laptops. You have to ensure that your website is suitable for every platform. A perfect UX will be responsive and mobile-friendly. Ensure that this site can operate and look good on any kind of device.
Navigation And Its Importance
Every single website should be something that is easily navigable if it wants to be remembered fondly. You don’t have to create the most beautiful thing all of the time – you just have to make sure people are left satisfied. It’s extremely frustrating when you have no idea where to go after entering a website. Use clear menus and logical structures. Point users in the direction that they need to go and don’t expect them to figure things out on their own.
Page Speeds And Loading Times
If you are worried about high bounce rates, you’ll want to make sure that your pages load quickly. You can do this by compressing images and minimizing code. Remove widgets and other items that aren’t necessary so that the performance of the site can be optimized. Tools such as Google PageSpeed Insights can help out plenty with what you’re trying to achieve here.
Constant Testing
At the end of the day, you’ll need to regularly conduct tests in order to get the best out of your site. Gathering feedback is important and analyzing metrics will help to give you the answers you need. Achieving UX perfection is a process that is always moving and it’s a case of trial and error a lot of the time. Iterate and evolve whenever you can.
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