Starting your own brand can be such a rewarding endeavour, but it’s fair to say that a whole load of time and energy is required to turn your business dreams into a reality. Watching all of this hard work go to waste when your company fails to attract sufficient customers can be a real disappointment, as you need to break even at best just to be able to push on for another year.
This is a contributed post. Please refer to my disclosure for more information.
Luckily, it needn’t be as difficult as you might imagine to spread the word about your new business in order to grab the attention of your target audience. There are several simple steps that you can follow to start drawing in some customers in no time at all. So, if you would like to find out more, then read on to uncover 2 of the best tips and tricks that you can utilise to catapult your brand onto the market with a real bang!
Set Up Social Media Pages
One of the best ways to spread the word about your business in the modern day is to set up several social media profiles on the most popular platforms of today. There are billions of active users that scroll through their feed for upwards of 7 hours each and every day. Social media is the ideal location to start marketing your new products or services, as it’s so simple to set up a commercial account that opens a door to so many advertising opportunities that you may never have even considered previously.
All you need is an email address and some basic information to open an account, and from this point, you can begin networking with other users to grow your following. You can share your own unique posts and content, from photos and videos to news and website links!
Whenever you make a post, your followers can ‘like’ to show their appreciation or even share their opinion by leaving a comment. Your page can reply to these comments for a whole new form of virtual interaction that can boost your levels of customer service whilst helping you to identify any mistakes or weaknesses in your brand’s message.
Social media users are often very honest, so you can get some brilliant constructive feedback to make your products or services better suited for today’s market. The things you post can be shared by other users to spread your message further without any interaction on your behalf, so it can be a very efficient way to make a name for yourself online.
Take Your Brand To The Streets
Many brands fail to recognise the constantly reliable method of street advertising, as it’s a far more personal way to introduce yourself to the market. There are many forms of street advertising that you can utilise, but the one that you choose to reflect your business needs. If you have a brick and mortar location such as a restaurant or shop, making the most of billboard advertisements can be the ideal way to begin spreading the message about your brand.
Billboards placed on popular busy roads can grab the attention of tens of thousands of drivers (and their passengers) each and every day, especially if you choose an area that sees a lot of traffic. If you have an online or ‘virtual’ store, utilising something such as business cards or leafleting can be a great way of letting the world know that your brand is ready and waiting to receive their orders.
Your business card should reflect your brand as a whole, following a simple design that isn’t too overpowering whilst including all relevant information such as telephone numbers and web page addresses. You can find sophisticated gold foil business cards that are a real eye-catching investment, so don’t hold back when choosing the best aesthetic.
Leafleting gives you the option to include a lot more information or data, as it’s a much larger piece of card or paper that can even contain paragraphs if you wish. It’s a lot better to keep sentences short and sweet, as realistically no one is going to want to sit and read a leaflet for 20 minutes. Utilise a light background with dark text to ensure even those with visual impairments can view your leaflet properly.
Spreading the word about your brand has never been so simple when you can take the time to make the most of the two brilliant steps that have been so carefully detailed above.
